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    Bette Price, CMC - President & CEO  
She has wisdom and knowledge.
She is not afraid to challenge the status quo.
She asks leaders the hard questions that others often hesitate to ask.
She's persuasive, responsible, and extremely result-oriented.
Above all, she's a true professional

These are a few ways in which Bette's long-term repeat clients have described this self-made entrepreneur.

Bette founded The Price Group in 1982, a management consulting firm specializing in the areas of marketing, management and leadership. In December, 2001, her book, True Leaders: How Exceptional CEOs and Presidents Make A Difference by Building People and Profits was published by Dearborn Trade Press and the national exposure made Bette a frequent media resource on leadership issues. Her expertise has been sought by such major publications as The Wall Street Journal, USA Today, The Dallas Morning News, Harvard Business Update and numerous other national publications. Her articles on marketing, management and leadership issues have been published by more than 200 trade publications and today she is a frequent media source on leading the new generation of leaders-Generation Y/the Millennials. Her recent proprietary research on Generation Y/the Millennials with colleague Mark Holmes, provides valuable insights on how companies can best utilize this new generation of talent to effectively grow profitably in the future. Their co-authored book on their findings is due out next year.

Bette has been awarded the CMC® (Certified Management Consultant), a designation awarded to less than 1% of management consultants in the US by the Institute of Management Consultants. She is a value-added partner of TTI Performance Systems in Scottsdale, Arizona and is certified as a Professional Behavioral/Values and TriMetrix Hiring System Analyst. She serves in leadership roles in the following:

Board of Director
Vice Chair, Marketing

Board of Directors
VP, President Elect

Board of Directors

Women's Advisory

Media Chair

Chapter Leadership

Past President (2)

President's Award

Institute of Management Consultants, USA

Institute of Management Consultants, DFW Chapter

Empowering Women as Leaders
(Providing scholarships to non-traditionally aged women)

First Community Bank, Dallas

CEO Netweavers, National

National Speakers Association

North Texas Speakers Association (Chartered
Chapter of NSA)

National Speakers Association

On a personal note: The most unusual thing about Bette may be that she is one of the few people you will ever know who had a twin engine aero commander crash into her house and live to tell about it. That's right. The ill-fated cargo craft took off from Love Field Airport, near downtown Dallas, at approximately 3 a.m. on a warm, July morning. After only 15 minutes in the air it crashed through the homes of Bette and her neighbor. The miracle--no one was killed! It did displace Better and her family for nearly a year, but today, Bette says that when stressful things happen to her, she simply takes a deep breath and says…."Well, it's not an airplane."

Bette and her consultant husband, John, continue to live in their rebuilt Addison, Texas home. They are the proud parents of daughter, Lani and son Blake and enjoy their wonderful grandchildren, Brittany, Lauren, Austin and Alexis. "They are the joys of my life and keep me young in my thinking and current in technology," says Bette.



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