Ever since Dearborn Trade Publishing released her timely book, True Leaders, Bette's articles on sales, marketing, management and leadership have been published by more than 150 industry trade publications. She is frequently quoted on leadership, governance, and ethics issues in such major print and online publications as The Wall Street Journal, USA Today, Microsoft bCentral, Entrepreneur Magazine, The Dallas Morning News, The San Diego Union, the Sacramento Bee, The St. Louis Dispatch, the Oregonian and more.

		A Few Typical Trade Publications Accounting Today Business Facilities and Mngmt. Opportunity World Staff Digest Bonded Builders News National Mortgage Broker Construction Site News Business Credit Government Meetings Advantage Magazine Transaction World Magazine LineZine Magazine Sales and Marketing Excellence Executive Excellence Benefits & Compensation Solutions Human Capital Magazine Catalyst Cleaner Times Harvard Communications Report
NOW…you can download some of Bette's most frequently requested articles. Permission is granted to reprint or post any of these articles in your own publication or website as long as you provide the appropriate information listed at the end of each article.      If you would like to have Bette write an article for your publication, please contact us and check the "Write An Article" option.
Sales-Focused Articles Don't Starve Your Racehorses From Wipeouts to Winners: How Great Sales People Ride the Wave of Momentum Is Your Buyer Aware Enough To Buy? Why People Buy Are You Believable?		Leadership-Focused Articles Don't Starve Your Racehorses Values Determine Credibility and Ethics for Managers Ten Timely Leadership Traits Being A Customer Service Leader Eight Simple Steps to People-Building Philosophies Leaders Treat Learning Like Dirty Dishes Building People Builds Morale I Love My Job Integrity and Ethics are Indicators of Leadership
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